Brand Identity
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WAYMARK COMMS
Waymark Comms is a narrative strategy studio helping tech founders earn trust through authored storytelling and modern distribution. We built the brand from the ground up: identity, website, and copy. The goal was something that felt editorial and warm, confident without being loud.

A waymark is the trail marker that tells a pilgrim they're on the right path. Nick walked the Camino de Santiago. He has the scallop shell tattooed on his arm. The name wasn't a metaphor, it was personal, and that's exactly where we started. When the story behind the name is that clear, everything else follows.

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Eloise Lee