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our approach

We are a women-owned creative studio specializing in strategy-led branding and web design for lifestyle, wellness, beauty and fashion brands. We build standout identities for both early-stage companies and established brands ready to scale.

No cookie-cutter solutions here. We take the time to understand each brand we work with, then create an identity that's thoughtfully crafted and totally unique. We're collaborative by nature. Whether you're a team of one or twenty, we're in it together from day one.

THE SERVICES

  • Your ideas are strong, they just need direction. Maybe you have screenshots, notes and inspo saved everywhere, but nothing that feels complete yet. We take that early vision and build from the ground up with strategy as the foundation, shaping it into a brand that feels intentional, premium and true to what you are building.

    Capabilities
    Brand Identity
    Brand Strategy
    Brand Suite
    Submarks
    Illustration
    Colour Palette
    Typeface System
    Mockups
    Naming
    Brand Guidelines

    Investment:
    Begins at $2,900

    Timeline:
    Essential Brand: 1 Week
    Signature Brand: 3-8 Weeks

  • Your brand is established and your online presence is strong. Now you want the pieces that bring everything together. From lookbooks to menus to pitch decks and product cards, we design print and digital collateral that feels elevated and cohesive everywhere it shows up.

    Capabilities
    Branded Assets
    Merchandise Design
    Digital Collateral
    Digital Ads
    Menus
    Business Cards
    Email Graphics

    Investment
    Please Inquire

  • Your website is your storefront. It needs to look beautiful, but it also needs to work. We design custom Squarespace or Shopify sites that feel elevated, intuitive and aligned with your brand from the first click. Every page is built with both aesthetics and conversion in mind, so your site not only looks premium, it actually sells for you.

    Capabilities
    Custom Web Design
    Shopify Website
    User Experience and Site Flow
    Mobile Optimization
    Conversion-driven Layouts
    Creative Direction
    Custom Design
    SEO (Search Engine Optimization)
    Post-launch Support

    Investment:
    Begins at $3,600

    Timeline:
    Essential Website: 2 Weeks
    Signature Website: 4-12 Weeks

  • Creative direction ensures every visual touchpoint feels intentional, cohesive, and unmistakably you. We shape the overall look, feel, and energy of your brand—guiding how it shows up across photography, video, digital, and physical spaces.

    From defining the visual narrative to directing on-set brand shoots, this work bridges strategy and execution. Whether we’re styling a shoot, guiding a photographer, or aligning creative across platforms, we make sure everything ladders back to your brand’s vision and long-term goals.

    What this can include:

    • Art direction for photography + video

    • On-set direction for brand shoots

    • Visual storytelling + brand narrative

    • Moodboarding + creative concepts

    • Styling guidance (wardrobe, props, environments)

    • Creative oversight across campaigns and launches

    The result is a brand that doesn’t just look good—but feels considered, aligned, and confident wherever it shows up.

  • Your brand is established and your online presence is strong. Now you want the pieces that bring everything together. From lookbooks to menus to pitch decks and product cards, we design print and digital collateral that feels elevated and cohesive everywhere it shows up.

    Capabilities
    Social Media Management
    Social Media Audit + Strategy
    Social Templates
    Email Marketing
    Paid Ads
    Print Design
    Copywriting
    Consulting

    Investment
    Please Inquire

  • Capabilities
    Labels
    Boxes and Mailers
    Product Inserts
    Print-ready Files
    Business Cards
    Stationary
    Print Campaigns
    Print Production

    Investment
    Please Inquire

All Your Q’s, All Our A’s

  • We’re so excited to help you bring your vision to life! The first step is simple, fill out the contact form here. Once submitted, you’ll receive an email with a link to schedule a call. We’ll chat about your project, goals, and how we can best support you and your business on this exciting journey!

  • Every project is unique, so the timeline can vary. Typically, signature projects take about 3-8 weeks while intensives take about 1-2 weeks.

    We’ll work with you to establish a detailed timeline, so you know exactly what to expect. If you need a faster turnaround, we’re all about finding solutions that work for you.

  • We collaborate with clients who value design as a lasting investment in the future of their brand. If you are seeking considered, strategic, and artfully executed design that elevates your presence and supports long-term growth, we may be the perfect fit.

    Investment begins at $2,900. A reflection of the strategy, craftsmanship, and intention that define every project we take on.

  • While it might seem like the easiest option, a logo alone isn’t a brand. We want to set you up for long-term success, and that means creating a full brand identity that helps you stand out, stay consistent, and build customer loyalty. If you’re a new business and budget is a concern, ask about our brand intensive service, it’s designed for brands that need a solid foundation without the full investment of a custom brand package.

    • Printing costs for any physical collateral (but we’ll provide print-ready files).

    • Ongoing website maintenance: We’ll make sure you’re set up for success, but long-term site updates aren’t included.

    • Font licenses: We’ll recommend fonts that align with your brand, but any paid licenses will be purchased separately.

    • Paid stock imagery: If your project requires premium stock images, we’ll help source them, but the licensing costs aren’t included.

  • You bet. We get it, big moves need breathing room. Payment plans are flexible based on your timeline and investment.

OUR WELL OILED, 4 STEP PROCESS:

Step 1: We Catch the Fever

Before a single pixel is placed, we dive headfirst into your universe. We learn your language, share your excitement, and become your brand’s biggest believers. When we’re truly buzzing with your vision, our ideas don’t feel like outside suggestions..they feel like natural, exhilarating extensions of what you’ve already built.

Step 3: We MAKE IT REAL

With an unshakable strategy as our foundation, we bring your brand to life. We build comprehensive, scalable systems. From visual identity to messaging; designed to function as a unified asset across all touchpoints. The result is a premium, cohesive brand experience that delivers a clear return on investment and accelerates your market presence.

step 2: market research & positioning

With a shared vision, we conduct a rigorous analysis of your competitive landscape and target audience. We identify the uncontested space where your brand can not only compete but dominate. This phase defines your unique value proposition and crafts the data-informed blueprint that will guide our creative execution.

step 4: POST LAUNCH SUPPORT

Once your brand is live, we don’t just disappear. We stay in your corner to ensure everything rolls out smoothly, answer questions, and support your team as you start using the new brand or website. We’re here to help you transition from “just launched” to “fully activated” with confidence.

Whether you’re launching something new or refining what already exists, we’re here to help you find the right direction.

Get in touch