We are a strategy-led creative studio partnering with wellness, lifestyle, fashion, beauty and creative brands ready to scale.
Featured Work
(view all)
eloise lee apparel
Brand Identity, Packaging, Wayfinding
FUNCTION STUDIOS
Brand Identity, Merchandise, Wayfinding
GRIS BEAUTY
Brand Identity, Packaging, Social Media & Ads
Leisure and Linen
Brand Identity, Merchandise, Social Media
haus comms
Brand Identity, Web Design, Collateral, Creative Direction
Bumi Wellness (coming soon)
Brand Identity, Merchandise, Collateral
fonda hair
Brand identity, Wayfinding, Stationary
MILK N COOKIES (coming soon)
Brand identity, Creative Direction
You know that feeling when a brand just gets it? That’s not luck. It’s strategy, story, and design working in sync. That’s how we work too; with all three moving together from day one.
Our Capabilities
Real Words, Real People
““Working with Good Merit surpassed every expectation I ever had about working with a designer. I was amazed at the designs she did for other companies and once I began working with her, I was even more blown away by her ability to take what I envisioned for my brand and turn it into something completely unordinary. She was creative, efficient, and always went above and beyond to make sure that I was just excited about graphic design as she was. Jaime did it all - from brand identity, moodboard concept mapping, website creation, key message development, deck assembly, pricing sheet, email set up - the list goes on. When I launched my business with my new website and Instagram channel, I got an incredible reaction to all the branding she did which resulted in 18,000 views to my Instagram page and 240 followers in just one day. Industry folks told me that my website was approachable and genuinely different, and I recognize how hard that is to accomplish in a highly competitive digital world. My calendar is stacked with meetings, and I have received several internship applications, just one week into launching, and I know that it is because of the website and branding that Jaime so meticulously and thoughtfully put together with strategy top of mind. I wholeheartedly recommend Jaime for any design project of any size, for any type of client. Anyone would be lucky to work with her and be in her orbit.””
““We came to GM feeling a bit stuck. Our website was underperforming and our overall brand felt a bit all over the place. We knew we needed a change but didn’t have months to spare. The team just got it. They asked all the right questions in the in-depth questionnaire, deep dived into strategy, and in a few weeks delivered this completely new brand and website. It was like they pulled out the vision that was in our heads but we couldn’t quite articulate. The new website is converting. We’ve already seen a noticeable uptick in qualified leads, and our email list growth has basically doubled since we launched the new site. It’s exactly what we needed to get unstuck and start building momentum. Seriously, if you’re on the fence, just do it.””
““The results speak for themselves: our pre-launch sign-ups increased by 200%, and the market response has been overwhelmingly positive. Our new brand absolutely kicked off our most successful chapter yet.””