brand. Fonda Essentials

summary. We built Fonda’s brand to feel like your coolest friend’s salon. Elevated but never uptight. The design direction leans into clean simplicity with just the right amount of personality so the experience feels premium while still being playful and warm.

  • Brand Identity, Packaging

  • Brand Strategy & Brand Identity

We started with strategy and defined Fonda’s sweet spot: modern techniques, trend-forward style, and a welcoming energy that makes every client feel like they belong. From there, we crafted a visual identity that brings that vibe to life. Fresh typography with movement. A soft yet confident palette. Layouts designed to show off the art of great hair.