brand. Eloise Lee Apparel

summary. Eloise Lee Apparel is a cozy-cool leisure brand inspired by the ease of the outdoors and the quiet luxury of sport-adjacent living. Think timeless silhouettes, earthy tones, and that effortlessly elevated energy you get from a day spent doing something you love—whether it’s riding, strolling, lounging, or just enjoying the slow parts of life.

  • Brand Identity, Wayfinding, Packaging

  • Brand Strategy, Brand Identity, A la carte Services

This project started as an exploration in mood and lifestyle: What would a brand look like if it blended equestrian heritage with modern leisurewear? The result is a laid-back, editorial-leaning identity that feels warm, grounded, and intentionally unfussy.